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beauty

Everything You Need to Know About  PROJECT POOSH

By Poosh
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 Photo credit Kourtney Kardashian
Kourtney Kardashian

UPDATE: Meet Alkaglam, Our Very First Project Poosh Winner.

Shop Now Shop Now Arrow Icon

Poosh x Alkaglam Carbon Purifying Mist

Price: $95

In honor of our second birthday, we wanted to celebrate by giving back to the inspiring community we’ve built over the past two years. It’s at our core to create a dialogue and engage with all of you, and today we’re announcing the launch of Project Poosh, an initiative that will give one entrepreneur from our incredible community the opportunity to collaborate with the Poosh team on an exclusive product to be launched on our e-comm shop.

As Kourt shares: “I am thrilled that Poosh is turning two and am happy to celebrate by offering an opportunity for someone from our Poosh community to realize their entrepreneurial dreams. Part of our brand DNA is about motivating readers to live their best lives, and we feel strongly that this program can be a launchpad to help do just that.”

kourtney kardashian in silk pjs in bed with cake
Kourtney Kardashian
kourtney kardashian in silk pjs in bed with poosh cake
Kourtney Kardashian
what is project poosh

Since day one, our mission has been to make a healthy lifestyle achievable by all. Similar to the under-the-radar brands we feature on our shop, we are looking to bring awareness to a product that has already been ideated and developed, but is looking for guidance on brand identity and marketing. The winning entrepreneur will work closely with the Poosh team in branding, marketing initiatives, and sales strategies. We’ll help you create your brand’s story and overall aesthetic, with our creative team of content creators, including Kourt’s astute eye for detail. Once the product is ready to launch, we’ll sell it exclusively on our Poosh shop.

Could this be you?

What we’re looking for:

An exciting new product in the health, wellness, or clean beauty space that is cruelty-free and sustainable, not currently on the market, disruptive to the space, and, of course, has profitability potential.

How to apply:

Follow the link here for the official application package and requirements for the program. We’ll be accepting applications now through June 2021.

We’re asking all applicants to submit a 2-3 minute video explaining why Poosh should choose their business and product. Get creative, but make sure to include the necessities, like pitching your dream product collaboration, what the product does and why it aligns with the Poosh brand, how you conceived and developed the product, what gap this product would fill in the marketplace, and what makes your product undeniably different and why everyone needs it. For a complete list of questions our team will look to have answered in the video, click here.

How the winner is selected:

We will carefully select the winner based on how well the proposed product fits with our brand, how unique the product is, and what gap it fills in the market. Another major judgment consideration is the promotion of diversity, equality, and inclusion, because Poosh is a diverse company, and we want to make sure this product collaboration complements our core values.

SUBMIT COMPLETED APPLICATION PACKAGE AND VIDEO PITCH TO: [email protected]

CLICK HERE FOR APPLICATION PACKAGE.

Good luck!

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