Kourtney Kardashian
It’s quite the understatement to assert that not everyone’s brows are created equal. For most of us, our brows aren’t even mirror images of one another on a single face at any given time! It’s true what they say: they are sisters, not twins, despite our greatest efforts. We wanted to deep dive into what makes the most flattering brow shapes and for whom. Celebrity brow expert, Kelley Baker, weighs in.
This is not a new inquiry for Kelley. In fact, she is often asked whether or not every face shape has a hard and fast brow style that should be adhered to. The answer is yes and no. It’s somewhat formulaic, but more nuanced than just going off of every individual face shape, i.e. heart, round, square, oval, long, or angular.
“In my opinion, I don’t believe brows really work that way,” says Baker. Rather than totally changing the shape of your brows and working against them all your life, Baker believes that with a general idea of your facial aspects, i.e. fuller vs. more long or angular, we can choose our desired arch, or lack thereof. “We can have an idea of a desired look or shape we want, but it’s about being realistic and enhancing the brows that you have.” Well, that’s a relief.
It’s less about each individual face shape dictating a specific brow style, but some overall distinctions to keep in mind. According to Baker, there are a few simple rules to follow.
It’s all about creating contrasting angles. Baker says, “If you have a round face, you don’t want a round brow, or an arched brow with an angled face, because we want dimension.” This doesn’t limit exactly round faces, but more full faces as well.
Another example Baker offers is for more narrow or angular faces: “You want a brow with less of an arch to soften your features.” Heart, oval, angular, long, thin faces benefit from this style.
Don’t use a cheap pencil that bleeds or a goopy wax. You want it to look as natural as possible, and quality products can help with shape. “We can always add more of an arch or create a softer brow with the help of brow products. It is important to pick the right brow products to keep them looking real and natural.” Baker always uses her Three Bee Kit on Kourt, which is her brow-defining pencil, light highlighter, and smudge brush.
And of course, now that we are stuck at home and unable to make it to all our coveted appointments, don’t be tempted to take it all into your own hands. Keep your tweezing to a minimum, and perhaps even use this time to experiment with a growth serum or castor oil for conditioning and thickness!

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