One of the easiest ways to support the Asian-American and Pacific Islander community? Shop. For incredible things that you’ll absolutely love.
It’s not about going out of your way to do so, because there are so. many. brands. by AAPI founders that are truly elite. This is really just a reminder—bringing awareness to who they are and making a conscious effort to support them.
Steph Sheppard shared some of her all-time favorite AAPI beauty brands with us, and a lot of these have become our favorite brands, period.
Shiseido
Price: $75
Benefiance Wrinkle Smoothing Day Cream SPF 23
The first Western-Style pharmacy brand in Tokyo, this Japanese beauty company has been making powerful products for 150 years. This versatile cream is a model fave.
PEACH & LILY
Price: $39
Glass Skin Refining Serum
One of the major Korean beauty brands based in the U.S. that put glass skin on the map, namely this incredible serum. The founder, Alicia Yoon, totally got the entire Poosh team into face yoga with her relaxing, simple tutorial.
Tower 28 Beauty
Price: $12
SOS Daily Rescue Facial Spray
Tower 28 was founded by Amy Liu, who started Clean Beauty Summer School, a collective of female founders and leaders in the beauty industry to support the growth of BIPOC-owned, small beauty businesses. This SOS Spray really lives up to the TikTok hype.
SUPEREGG
Price: $50
Phyto Bounce Eye Contour Solution
This vegan, Korean company was inspired by the Joseon dynasty’s practice of using eggs in facial treatments. Superegg’s manifesto is to reimagine the potency of eggs by employing advanced vegan techniques and clean skincare ingredients. The Phyto-Bounce Eye Serum is so perfectly light and juicy.
Tatcha
Price: $89
The Dewy Serum Resurfacing and Plumping Treatment
Tatcha’s founder Vicky Tsai created a dewy, transformative look inspired by natural Japanese ingredients from Kyoto. This major multitasking serum is just one of our faves from this brand that addresses multiple skin concerns.
Dr. Jart+
Price: $52
Cicapair™ Tiger Grass Color Correcting Treatment SPF 30
Born in Korea, this innovative line offers highly functional, unique products that bridge makeup and skincare. There’s a reason this color-correcting green cream has a cult-following.
shu uemura
Price: $72
Ultimate Reset Hair Mask for Very Damaged Hair
Shu Uemura was the first Japanese makeup artist to arrive in Hollywood. He prioritized skin health and natural beauty, so it makes total sense that the company bearing his name would create an elite, inclusive line of skincare, haircare, makeup, and beauty tools. This hair mask is a gamechanger for anyone who has done some inevitable damage.
SK-II
Price: $145
Pitera Facial Treatment Mask
One of the first to discover a special, yeast-based compound that benefits the skin barrier—and one of the best to do it too! Nothing compares to this sheet mask— it’s grandfathered in to Poosh-approved sheet masks forever and all time.
Both Steph and Dani (one of Kourt’s stylists) also shared some of their fave AAPI fashion brands, who make timeless, chic, capsule classics.
Self-Portrait
Price: $555
Off The Shoulder Diamenté Trim Textured Midi Dress
This line’s flirty and fitted looks are definitely geared towards a celebratory event, like this off-the-shoulder number fit for a princess.
Altuzarra
Price: $995
Ayana Beaded Waist-Ties Ruched Tie-Dye Crop Top
Bold, feminine, and a balance of preppy and boho, there’s something for everyone in every season. Vibrant pops of color don’t hurt, like this fun vacation top that can be worn with jeans or anything, or part of a set with its matching skirt.
Phillip Lim
Price: $595
Recycled High-Rise Wide-Leg Cargo Pants
Every single capsule collection needs a Phillip Lim piece. Lace meets lug soles. Clean lines meet cutouts. We love the versatility yet statement aspect of these two-toned black cargo trousers. You can find a statement piece or an absolutely timeless layer in the same collection, season after season.
Jason Wu
Price: $2,595
Floral Printed Slip Dress with Elongated Strap Details
This Taiwanese designer creates really elevated collections for the fancier engagements in our lives, as well as daywear and resort wear. We love the intriguing print on this dress, but we love the mesh cutout detail even more.
Monse
Price: $1,290
Lace-Front Asymmetric Midi Tank Dress
Cheeky cutouts, no-fear color, and style statements for everyday—or night. This the perfect cool-girl brand if you’re shopping for a wedding guest look that everyone will remember, like this lace-up corset dress with the highly dimensional hem.
Up next, be the first to know our weekly content and sign up for our Poosh newsletter.
