One of the easiest ways to support the Asian-American and Pacific Islander community? Shop. For incredible things that you’ll absolutely love.
It’s not about going out of your way to do so, because there are so. many. brands. by AAPI founders that are truly elite. This is really just a reminder—bringing awareness to who they are and making a conscious effort to support them.
Steph Sheppard shared some of her all-time favorite AAPI beauty brands with us, and a lot of these have become our favorite brands, period.
Benefiance Wrinkle Smoothing Day Cream SPF 23
The first Western-Style pharmacy brand in Tokyo, this Japanese beauty company has been making powerful products for 150 years. This versatile cream is a model fave.
PEACH & LILY
Glass Skin Refining Serum
One of the major Korean beauty brands based in the U.S. that put glass skin on the map, namely this incredible serum. The founder, Alicia Yoon, totally got the entire Poosh team into face yoga with her relaxing, simple tutorial.
Tower 28 Beauty
SOS Daily Rescue Facial Spray
Tower 28 was founded by Amy Liu, who started Clean Beauty Summer School, a collective of female founders and leaders in the beauty industry to support the growth of BIPOC-owned, small beauty businesses. This SOS Spray really lives up to the TikTok hype.
Phyto Bounce Eye Contour Solution
This vegan, Korean company was inspired by the Joseon dynasty’s practice of using eggs in facial treatments. Superegg’s manifesto is to reimagine the potency of eggs by employing advanced vegan techniques and clean skincare ingredients. The Phyto-Bounce Eye Serum is so perfectly light and juicy.
The Dewy Serum Resurfacing and Plumping Treatment
Tatcha’s founder Vicky Tsai created a dewy, transformative look inspired by natural Japanese ingredients from Kyoto. This major multitasking serum is just one of our faves from this brand that addresses multiple skin concerns.
Cicapair™ Tiger Grass Color Correcting Treatment SPF 30
Born in Korea, this innovative line offers highly functional, unique products that bridge makeup and skincare. There’s a reason this color-correcting green cream has a cult-following.
The Super Body Hydrator
Tina Craig designed the most high-tech skincare we’ve ever experienced. Kourt and Sarah are particularly obsessed with The Super Body Hydrator, because its siren capsule tech really delivers. Definitely don’t miss the DIY Fire and Ice Facial Tina taught us!
Ultimate Reset Hair Mask for Very Damaged Hair
Shu Uemura was the first Japanese makeup artist to arrive in Hollywood. He prioritized skin health and natural beauty, so it makes total sense that the company bearing his name would create an elite, inclusive line of skincare, haircare, makeup, and beauty tools. This hair mask is a gamechanger for anyone who has done some inevitable damage.
Koh Gen Do
Soft Gommage Gel
High-tech AND botanical? Say less. Steph has totally turned us onto this line, and the gommage is the best for super gentle, yet effective exfoliation. Perfect for sensitive skin.
Pitera Facial Treatment Mask
One of the first to discover a special, yeast-based compound that benefits the skin barrier—and one of the best to do it too! Nothing compares to this sheet mask— it’s grandfathered in to Poosh-approved sheet masks forever and all time.
Cle de Peau
Concealer SPF 27
One of Cle de Peau’s mottos is to “push the boundaries of skin-cell science” so you know we’re aligned. We love Pooshing the boundaries of all things wellness and beauty, and this brand mega-performs. This concealer… chef’s kiss. It’s amazing for undereyes, and now comes in an SPF version.
Both Steph and Dani (one of Kourt’s stylists) also shared some of their fave AAPI fashion brands, who make timeless, chic, capsule classics.
Born of the creative direction of Rok Hwang, these avant-garde pieces have a super polished and edgy, yet wearable, look that gives a straight-off-the-runway vibe. These two-toned leather and denim pants can go from day to night easy.
Off The Shoulder Diamenté Trim Textured Midi Dress
This line’s flirty and fitted looks are definitely geared towards a celebratory event, like this off-the-shoulder number fit for a princess.
Ayana Beaded Waist-Ties Ruched Tie-Dye Crop Top
Bold, feminine, and a balance of preppy and boho, there’s something for everyone in every season. Vibrant pops of color don’t hurt, like this fun vacation top that can be worn with jeans or anything, or part of a set with its matching skirt.
Recycled High-Rise Wide-Leg Cargo Pants
Every single capsule collection needs a Phillip Lim piece. Lace meets lug soles. Clean lines meet cutouts. We love the versatility yet statement aspect of these two-toned black cargo trousers. You can find a statement piece or an absolutely timeless layer in the same collection, season after season.
Square-Toe Ankle Boots
Textures, layers, and draping bring mega-dimension to the clothing from Peter Do. These basic black boots are far from basic with the metal hardware that’s both subtle, but a pop. We’re all fans, TBQH.
The Carry-On Roller
Travel in the chicest style imaginable with these versatile bags in a wide range of sizes, styles, shapes, and colors. Poosh is obsessed with the Carry-on Roller because we adore skipping baggage check and claim and squeezing everything we need into one clean carry-on.
Oversized Cotton Shirt
Sustainable, versatile, direct to consumer, and totally straight-forward, these stylish sets and separates are perfect for work or play. The oversized cotton shirt is equal parts sexy and comfy.
Alice Midi Skirt
Upleveled, affordable denim makes statements in many styles and colors. We’re really feeling the denim midi for the spring to summer transition.
We’re obsessed with their ultimate cool-girl wear. Sandy Liang has something for everyone—flirty, little babydoll dresses, elegant gowns, sophisticated minis, unisex outfits, and going-out tops. We mean, this tie-denim corset?
Floral Printed Slip Dress with Elongated Strap Details
This Taiwanese designer creates really elevated collections for the fancier engagements in our lives, as well as daywear and resort wear. We love the intriguing print on this dress, but we love the mesh cutout detail even more.
Lace-Front Asymmetric Midi Tank Dress
Cheeky cutouts, no-fear color, and style statements for everyday—or night. This the perfect cool-girl brand if you’re shopping for a wedding guest look that everyone will remember, like this lace-up corset dress with the highly dimensional hem.
Yves Cotton Sock
For that girl who always has cute socks, these are the perfectly polished accessories. Get you a fun statement color like these kelly green ones.
Daily Ear Cuff
Imagine—affordable jewelry that is actually really, really good quality? It exists! Metal-sensitive babies, rejoice! Loving these ear cuffs. Totally affordable, and no piercing? No problem.
Pink Forever Camisole
This brand is chock-full of edgier basics that never go out of style. This summer one-shoulder tank is going to last for seasons.
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