It’s not a trend. It’s a mood.
It’s Gwyneth’s #courtcore. It’s Shiv Roy’s impeccably tailored suits. It’s Zoe Kravitz’s off-duty style. It’s Meghan Markle out to dinner in Santa Barbara. It’s Mary Kate and Ashley Olsen from 2011 to present. It’s Jasmine Tookes’ sweater perfectly tucked into cream trousers..
It’s quiet luxury, and it’s the aesthetic of the moment.
When you break it down, the concept isn’t really new. With a focus on simple, high-quality, non-flashy items, quiet luxury is similar to a minimalist approach or the concept of investment pieces. But it’s having a major moment again, largely thanks to the popularity of Succession and Gwenyth’s much-talked-about courtroom style.
“If you know, you know,” as one of Kourt’s stylists, Dani Michelle, puts it. Although the pieces may be simple and lack logos, those in the know will recognize the signature details of, say, a Saint Laurent Manhattan bag.
But let’s be real—even if we can’t positively ID a Khaite sweater in the wild, we can recognize the subtle richness of it.
Quiet luxury isn’t just about owning the most expensive things. It’s about exuding quiet confidence and self-assuredness through things like classic, tailored silhouettes in neutral colors and a makeup look that conveys a “high-maintenance to be low-maintenance” vibe (kind of like an elevated woke-up-like-this appearance, where you look effortlessly put together, but people know you put in effort).
Like we said, it’s a whole mood.
And because it’s a whole mood, there are ways to achieve it at more affordable price points. Don’t worry, we did the heavy lifting for you and put together a shoppable list of quiet luxury fashion items that fit a variety of budgets.
Shop our favorites below.
We never thought we’d say this, but we’re officially ok with swapping our everyday leggings for a pair of relaxed-fit trousers that are both polished and effortlessly cool.
This includes classic cardigans and turtlenecks, ofc, as well as slim-fitting (but not clingy) dresses and soft cashmere tees.
Think: low-key bags with an emphasis on construction and detailing instead of overt logos and branding.
A quintessential closet classic, the button-down is able to pair with just about anything.
Texture is key in this design. It adds interest to ribbed tees and tanks that otherwise could fall victim to neutral overwhelm.
No low-rise jeans here (thank goodness). Relaxed—but still structured—denim is the kind of essential you’ll want in your closet for years to come.
Simple doesn’t have to mean boring, as evidenced by these sleek shoes.
Ofc, no quiet luxury wardrobe would be complete without a well-fitting jacket. Unexpected detailing (like the tie on the Tove number we’re lusting over) adds easy elegance.
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