Remember how incredible our virtual festival was last year? GR8 news. We’re bringing it back with exciting new details and experiences. First and foremost, general admission is FREE. All you have to do is RSVP and mark your calendar for Saturday, May 1, 2021, and tune into Poosh’s YouTube channel to join the day of self-care and wellness conversation (full schedule below). This year’s festival will be presented by Samsung, and select sessions will be shot exclusively on the Samsung Galaxy Z Flip 5G.
There’s a lot to unload and share with you, so we’re breaking down everything from our concept and Kourt’s vision to what you’ll get if you’re lucky enough to snag a Premium ticket, and the sessions we’re highlighting this year.
We knew we wanted to host another PYW virtual festival this year, so when we started brainstorming themes, Kourt suggested throwing it back to all things ’90s. Let’s set the late-’90s scene: GODDESSKMK and SASSYSRH (yes, those were their real usernames) log onto AIM and talk about how dope their weekend plans are, passing handwritten notes in school covered in doodles and OG emojis is all the rage, wearing baby tees (most likely blinged out) and a personalized necklace is the hottest ~lewrk~, and thin eyebrows and butterfly clips are da bomb in the beauty world. OK, so you can see how much fun we had with this theme. It truly brought Kourt, Sarah, and Sam back to their high school days as we looked through Kourt’s old photos (btw, in honor of the event, we’re revealing never-before-seen photos of GODDESSKMK), pulled out vintage clothes to wear during the opening ceremony, and refreshed our ’90s lingo for the event.
Kourtney Kardashian
Kourtney Kardashian
Kourtney Kardashian
Kourtney Kardashian
Aiight, here’s the 411.
When: May 1, 2021, at 10:00 a.m. PST
Where: Poosh’s YouTube Channel
Options: ~Free~ general admission access OR ball out with our Premium ticket
Head here to reserve GA ticket and here to purchase Premium tickets.
General admission tickets are COMPLIMENTARY, but we ask that you RSVP here with your email address in order to receive festival updates, a materials checklist to take part day of, and a virtual gift bag with discounts and offers from Poosh-approved brand partners.
*Virtual gift bags will only be provided to those participants within the United States.
Once you sign up, you’ll RECEIVE A VERIFICATION EMAIL, and YOU MUST OPT IN in order to receive future PYW updates from us.
REPEAT: All PYW attendees (U.S.-based only) will receive some awesome discount codes from our Poosh-approved brands post-festival. So what’re you waiting for?!
The Premium ticket gets you an invite to a virtual “meet and greet” group Zoom with Kourtney Kardashian and the Poosh team pre-festival, Poosh-approved products valued at over $390 (see full breakdown below), and access to the event (DUH!).
The Premium ticket is available now through April 18, 2021.
Premium ticket holders will receive the below items individually from each brand no later than Friday, April 30, 2021, to use during the festivities:
Session 1
What: Opening Ceremony with the OG Poosh Team Presented by Liquid I.V.
Who: Kourtney Kardashian, Sarah Howard, Sam Hyatt, and Michelle Scanga
When: 10 a.m. – 10:15 a.m. PST
The Activity: The OG Poosh team will open the event and chat about which sessions they are most excited for while hydrating for the day with Liquid I.V.
Session 2
What: Morning Cardio Dance Party
Who: YouTube Star, The Fitness Marshall
When: 10:15 a.m. – 10:30 a.m. PST
The Activity: Enjoy a 5-minute cardio dance session led by The Fitness Marshall. His energy is truly contagious (and the music will be on theme, don’t you worry). Feel free to pull out your best ’90s workout gear too.
Session 3
What: Ready, Set, Glow Presented by Youth To The People
Who: Content Creator, Yanina Oyarzo
When: 10:30 a.m. – 10:45 a.m. PST
The Activity: Follow along with Yanina to find out how to give your skin a glow-up in under 10 minutes while she spills her skincare secrets (hint, hint: Youth To The People) and also shares her quick tips on how to enhance your glow with a natural no-makeup makeup look.
Session 4
What: Tongue Therapy with The Breathe Institute
Who: Dr. Zaghi and myofunctional therapist and educator, Sarah K. Hornsby
When: 10:45 a.m. – 11 a.m. PST
The Activity: Learn why you should be doing tongue exercises daily and how myofunctional therapy can help to release tension in your neck and shoulders, improve sleep, strengthen your lip muscles, and so much more. The tips are straight from Kourt’s therapist (and the same ones she’s been assigned to do daily).
Session 5
What: Vegan Cooking Tutorial Presented by Beyond Meat
Who: Kim Kardashian West and Tracy Romulus
When: 11 a.m. – 11:30 a.m. PST
The Activity: Taco time the ~plant-based way~ thanks to Beyond Meat. Follow along with Kim and Tracy while they cook one of Kim’s favorite vegan meals. Here’s everything you’ll need for the meatless tacos.
Session 6
What: Anti-Aging Facial Yoga Routine Presented by Peach and Lily
Who: Peach and Lily Founder, Alicia Yoon
When: 11:30 a.m. – 12:00 p.m. PST
The Activity: Alicia will be teaching us everything we need to know about face yoga including the anti-aging benefits, the moves, and how often you should incorporate this ritual into your beauty routine. She will also share the Peach and Lily skincare essentials to elevate your facial yoga experience. Get ready to LOL because you’ll be making some silly faces along the way.
Session 7
What: Future Journaling
Who: Energy Healer and Founder of Wellness Company, OMNoire, Christina Rice
When: 12:30 p.m. – 12:45 p.m. PST
The Activity: Grab your journal and manifest your best life with Christina’s guided process. She’ll be walking us through how to visualize, plan, and achieve our biggest dreams through future journaling.
Session 8
What: How to Poosh a Better Sleep Routine Presented by Slip Silk
Who: Steph Shep and Sleep Expert, Alanna McGinn
When: 12:45 p.m. – 1:15 p.m. PST
The Activity: Alanna will walk us through how morning, afternoon, and nighttime routines can promote better sleep. Steph will share her a.m., noon, and p.m. routines so Alanna can then assess which habits are good for sleep and where she can improve for a more blissful night’s rest.
Session 9
What: Making the Festival Presented by Samsung
Who: Poosh Team and The Edit Team
When: 1:15 – 1:30 p.m. PST
The Activity: A behind-the-scenes peek of how our PYW festival came to life through the lens of a flip phone giving us major ’90s vibes. Talk about ~FuTuRe NoStaLgiA~ because the flip phone is back and better than ever, thanks to Samsung. The Poosh team is giving you an inside look at how Samsung’s Galaxy Z Flip 5G makes it easy to capture hands-free content, take crisp and beautiful wide shots, and more. The session will reveal moments from our pre-show team meeting, clips from the opening ceremony, and hilarious BTS bloopers.
Session 10
What: DIY Upcycling Session
Who: Friend of Poosh, Veronique Vicari Barnes
When: 1:30 – 1:45 p.m. PST
The Activity: A sustainability-focused DIY session on upcycling common household items, like how to turn empty cans into a chic desk organizer, convert wine bottles into a sleek balsamic and oil set, and tie-dye old linen napkins. Come ready to get crafty!
Session 11
What: Closing Ceremony: Happy Hour with 818 Tequila
Who: Kourtney Kardashian and Kendall Jenner
When: 1:45 p.m. – 2 p.m. PST
The Activity: Learn all about tequila with Kendall and Kourt while they sip and play a tipsy game of Truth or Dare. We’ll be showcasing a twist bar that mixes and matches different types of 818 tequila with flavors like vanilla, rosemary, orange peel, and more. If you’re 21 or over, this is your chance to become a tequila pro.
