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beauty

Pick of the Week: Organic Self-Tanner

By Poosh
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 Photo credit Kourtney Kardashian
Kourtney Kardashian
Shop Vita Liberata Invisi Foaming Tan Water
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Vita Liberata Invisi Foaming Tan Water

Price: $33
WHY WE LOVE IT:

You know what they say—if you can’t tone it, tan it. A natural-looking tan has the power to boost confidence, mask cellulite, and enhance overall appearance. But achieving said glow can sometimes come with a messy, funky-smelling downside (if you’re not using the right products). Which is why we’re highlighting Vita Liberata, an advanced organic sunless brand that’s truly in a league of its own.

Our editor, Michelle Scanga, swears by its Foaming Tan Water. “Use the mitt for a streak-free application and within two to four hours, you’ll have beautiful bronzed skin. I use the foam regularly but if I want an even deeper tan, I’ll massage the brand’s Body Blur onto my arms and legs—just be sure to wait a solid 15 minutes for it to set in and dry before putting on your clothes.” Give the organic self-tanner a try to glow to your fullest ability.

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