Jentl
In honor of Black History Month, we’re highlighting a handful of our favorite Black founders making waves in the beauty and wellness space. From ridiculously hydrating body butter to everyday supplements to enhance your health, learn the stories behind these inspiring and covetable brands to support now and forever.
Update your daily self-care rituals with these Poosh-approved products.
Golde
When and why did you start your company?
“I co-founded Golde in January 2017 with my partner (and high school sweetheart!) Issey. We were both just 23 at the time. I started Golde because I believed that self-care could be fun and easy for everyone—we wanted to create a voice and a product offering that felt truly inclusive and feel-good for the next generation of wellness.”
Papaya Bright Superfood Face Mask
Price: $34
Golde
Matcha Turmeric Superfood Latte Blend
Price: $29
Golde
Clean Greens Face Mask
Price: $34
Golde
Cacao Turmeric Superfood Latte Blend
Price: $29
Golde
Original Turmeric Superfood Latte Blend
Price: $29
Golde
Jentl
Founder, Kiana Baldon
Jentl
When and why did you start your company?
“Officially, June 3, 2019. Prior to Jentl, there was gentle. I had a true need to reconnect internally that was raw, transparent, and vulnerable. At the time, I was working full time, carrying a full course load, and balancing an internship on the side. I’d been practicing check-ins for a while and decided to create a physical product that I could incorporate into my daily life that reminded me to breathe, to slow down, and to nurture the relationship I carry with myself and others. Jentl became the tool I used to find my footing, and essentially my voice. That’s what makes Jentl stand tall all on its own. It’s far more than a product; it’s a tool.”
Milk + Honey Whipped Body Butter
Price: $29
Jentl
Lavender Whipped Body Butter
Price: $29
Jentl
Original Whipped Body Butter
Price: $29
Jentl
Zena Foster Beauty
Founder, Zena Foster
Zena Foster
When and why did you start your company?
“I started Zena Foster Beauty in 2017. I started ZFB basically out of necessity, but really it was inevitable since I spent my early years in my mom’s salon. I had the beauty bug early watching how she made people feel beautiful and confident. In my case, I had active kids and was trying to run a house while my husband was on the road. I loved the spa but didn’t always have the moments to make time for myself. So, taking the best things that I loved from the spa experience and being able to do them at home was a must. And that’s how I started Zena Foster Beauty.”
Sonic Gold Beauty Bar
Price: $60
Zena Foster Beauty
Polished Exfoliating Mittens
Price: $35
Zena Foster Beauty
High Roller Face & Body Massager
Price: $60
Zena Foster Beauty
The Established
Founder, Essence Iman
Essence Iman
When and why did you start your company?
“I founded The Established in 2017, but 2020 was really our breakout year. This past year is when we really came alive. The Established grew out of a specific need. I was desperate for a solution to my long-standing frustrations with KP (keratosis pilaris, which are those annoying rough bumps behind your arms and legs). It’s something that’s embarrassed me my whole life! I was insecure about rubbing my legs up against someone in bed or how dotty my legs looked when I went to the beach—it was a real pain point for me.”
Elixa Bath and Body Serum
Price: $28
The Established
Flores All Day Cream
Price: $28
The Established
Indie Afterglow Tonic
Price: $26
The Established
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