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guides

BLACK-OWNED BRANDS to Support Right Now

By Poosh
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 Photo credit Oma The Label (model: @tahirybah)
Oma The Label (model: @tahirybah)

In the midst of a global pandemic, we’ve lost sight of another true human virus: systematic racism. Now citizens around the world are putting the spotlight back on that injustice. We can donate, we can share, we can repost, we can vote. But something we can all continuously do, every day, is uplift and empower with our dollars.

Take a break whenever possible from buying from corporate giants out of convenience, and consider who your purchase is funding. We did a small bit of the work for you and rounded up some amazing Black-owned companies you can support right now and in the future. Put your money where your mouth (and reposts) are.

Clothing and Accessories

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Edas

Price: $210
Cleos Hoops

From earthy to mod, Edas offers an eclectic collection of bags, jewelry, and a few statement layering pieces that will easily become staples in your rotation. With versatile, nonconformist pieces to dress up or wear casually, alone or in pairs, Edas is a stunning accessory brand and a must-follow. We’re obsessed with this tiny structured bag and its tortoise buckle and these gold hoops.

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Oma The Label

Price: $49
La Vie Bodysuit

Oma The Label is a clothing brand slinging sexy statement staples, because no, that’s not always an oxymoron. Exhibit A, this unreal bodysuit that will take a pair of vintage denim to the next level no matter what shoes you’ve got on with it all. That’s Poosh Pick material.

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Jade Swim

Price: $130
Zuri Top

You won’t need to browse many brands for your next swimsuit investment piece when the time comes (ever again?) to show off at the beach or poolside. Jade Swim carries the basics you always needed, and the fun pieces to mix in and set you apart, like the Zuri Top, and in a dream spectrum of colors.

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T.A.

Price: $1,000
Christopher Esber Nimbus Rose Tank Dress

The brand T.A. stands for Telsha Anderson, a brilliant curator of wearable art in the form of super sleek, modern luxury brands. If you’re looking to splurge on something feel-good, like this flirty pink dress, her carefully selected shop is where to find it.

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Aliya Wanek

Price: $135
Padma Top

Not only is Aliya Wanek’s line timeless, chic, and comfy AF, but it’s totally ethical too. If you’ve been caving to any online retail therapy to stock up on cozier basics (because we all have), start here.

Beauty

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Klur

Price: $68
Symmetry Fluid Serum

To Lesley Thornton, the founder of clean, botanical, vegan skincare line Klur, her brand is about human connection. Her process is sustainable, her products are quality, and the results embody that less is more when you shop thoughtfully. The Symmetry Fluid is really something special—it’s like a multivitamin for your face.

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Relevant: Your Skin Seen

Price: $54
Beam + Glow Eye Serum

Created by Nyakio Grieco, cofounder of beauty site Thirteen Lune, Relevant: Your Skin Seen is made with clean, science-led ingredients. This whole line is worthy of serious consideration, but we are especially in love with this “wake up call in a tube” eye serum.

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Unsun Cosmetics

Price: $29
Mineral Tinted Face Sunscreen

Unsun Cosmetics has created the solution to a problem that has gone on in beauty for way too long—a line of sun care for deeper skin tones, and the shades in between. No residue, no white cast, just award-winning, legitimately clean sun protection and the serious glow that ensues.

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Pear Nova

Price: $14
Dianna Boss Nail Lacquer

If you’re still painting your nails with old-school formaldehyde, get with the clean program. Of course, it’s not easy to make quality, lasting color formulated perfectly clean, but Pear Nova is a line that is a whopping 10-free and vegan, in a perfect spectrum. We are feeling this pretty shade.

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Jentl

Price: $29
Lavender Whipped Body Butter

More than just a deliciously whipped body moisturizer, it’s a hug. Jentl’s message is that it is “catered to fostering a sense of learning, growth, and consistency through vulnerability,” which is, and we can’t stress this enough, exactly what we all need to be breeding right now. Our favorite is the lavender.

Wellness

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Golde

Price: $29
Cacao Turmeric Latte Blend

Golde‘s bright and gorgeous little packages have been tantalizing us on shelves (literally and of course, virtually, as of lately) of our favorite health and wellness shops recently, and we couldn’t get behind that more. Not just a pretty package, however, Golde’s face masks are basically edible, they are so clean, and their latte pre-mixes for turmeric and matcha make life so much easier and delicious, with quality and sourcing that you can feel. The Cacao Turmeric mix feels more like an indulgence than a major favor for your body.

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Partake Foods

Price: $5
Soft Baked Snickerdoodle Cookies

At Poosh, we don’t accept that one has to give up everything genuinely delicious just to be healthy, and it’s clear that Partake Foods agrees with us. The company is founded by a sweet family whose baby girl had several allergies. They made it their mission to create yummy treats that are totally safe, trustworthy, and dare we say healthy. Because a cookie is absolutely wellness. Try the Snickerdoodle. You know you want to.

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The Honey Pot

Price: $10
Cleanse

Bea Dixon created The Honey Pot to fill the gaps in the world of feminine care and to solve her own needs. There is a lot of hype about what is safe and clean and non-toxic to use down there to treat, support, or simply freshen up, but Honey Pot takes literally all the guesswork out of it with her extensive line. The menstrual kit is of course incredibly useful, but our Poosh Pick is the Cleanse line, for always.

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Naturade

Price: $45
VeganSmart All-In-One Nutritional Shake Chai

Kareem Cook and Claude Tellis took over Naturade to fight the pandemic of diabetes and other diet-related illnesses and have been an unstoppable force in their quest. To mix up our protein shakes, we go to the chai protein powder packets for an absolute treat. Chef’s kiss.

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Ruby Love

Price: $70 (7 pack)
Period Underwear Bundle

Ruby Love came together five years ago by Crystal Etienne to keep women going. It’s more than period underwear; it’s an extensive line from panties to activewear to swim and beyond so that us ladies never have to unwillingly slow down. You aren’t just limited to some neutral tones, either. This super cute pack of the bikini style has it all.

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